6 ways to redesign your website to boost sales

About 96% of the visitors on your website aren’t ready to buy from you when they first visit your site. Therefore, you have the opportunity to entice and educate them about your product or service. One factor that can help you in this regard is your website redesign.

Chances are that you are looking for a website redesign because of factors like complaints of user experiences, present design mismatch with your branding, or a decline in conversions.

Any of these reasons or some other may encourage you to redesign your site. So, how should you proceed? Here are six crucial ways to keep in mind for improved sales:

  1. Analyze your old website design

Before you proceed with the redesign, study and identify the specific problem that your old site shows. There is a possibility that you already know which element of your design is the culprit behind the decline in sales.

If you are unsure, use Google Analytics to study the patterns of traffic on your site. Learn which pages get frequent visits and which ones have the fastest bounce rates. For instance, if you track that the online shopping cart on your site is being abandoned, then you need to revamp the design on the checkout process.

Plus, you can use heat maps to analyze the behaviour of your site visitors. In doing so, you can identify the problem area(s). For example, you may note minimal activity at the email signup area. This will tell that you need to redesign that area.

  1. Check out your competitors

Researching and analyzing your top competitors is a must before you get started with a website redesign. Evaluate their sites. Learn how their sites look and which strategies they are using. Also, check what they are doing wrong.

Once you have this competitive analysis ready, you can decide how to move forward with your redesign. Aim to redesign your site in a manner that it offers seamless navigation for the site visitor and loads faster among other things.

If the research and redesign work gets too much to handle, then you can always seek help from an ecommerce website design company.

  1. Recreate or update your buyer personas

Your target audience changes with time. You may have added new services or products, or you may be expanding into different markets. This calls for an update of the buyer’s persona.

The heart of the matter is that your site’s objective is to solve the customer’s problem by offering a solution (in the form of your product or service) via intuitive navigation. Therefore, user experience should be your priority. And, you can satisfy this priority by understanding your audience’s profile.

Learn what your users want. For example, 86% of the visitors who visit a company’s homepage want to see information related to their services or products. A golden tip is to interview your current customers to get an in-depth understanding of how to align your redesign with your buyers’ needs.

  1. Pay attention to your page load speed

Another critical factor in website design is its page load speed. Any delay can rob you of your potential customers. Research highlights that 75% of internet users judge a business’s credibility based on how its website looks.

On top of that, Neil Patel mentions that users expect a site to load within 2 seconds. If your e-commerce site’s loading time extends beyond 4 seconds, then it can culminate in a loss of 25% of your potential viewers.

You need to pay attention to this research. Most first-time e-commerce companies don’t spend much on their website design and development. If you are among these people, you don’t have to worry now. All you have to do is prioritize the page load speed when you redesign your business site.

  1. Redesign a mobile-friendly site

A mobile-friendly site is as important as a site that loads fast. TechCrunch points out that there will be 6.1 billion smartphone users by 2020. Lots of people shop on their phones, so you are missing out a sizeable chunk of your potential customers if your site is not optimized for mobile phones.

What’s more, mobile users show a five times chance of abandoning your site, if it is not mobile-friendly. Plus, 60% of the users say they wouldn’t suggest a business if it has a poorly designed mobile website.

On the flip side, responsive website design can help your business substantially by improving its ranking on the search engine. A case in point is Offspring. The business upped its organic traffic by 25.59% by making its site mobile-friendly.

  1. Add some video content

Another way to boost your sales by website redesign is by adding some video content to it. Our brains process visual content 60,000 times faster than text. Hence, visual content gives you an ample opportunity to leave a lasting impression on your site visitors.

One way to employ video content is by giving up wordy product descriptions and using a dynamic video instead to engage with your audience. Videos on your site’s landing page can take the conversion rates up by 86%.

Besides, 44% of the buyers purchase more products on websites, which showcase informational videos. What’s interesting is that this number is only rocketing. Another plus is that customers stay on a page longer if there is video content on it. They are also likely to return. All these factors make a strong case for redesigning your site with video content on it.

Bottom line

There are several ways to redesign your business site in a way that it swells your sales. Some of the best ways include making it mobile responsive, adding video content to it, and improving its load speed.

Before you proceed, ensure that you know what is wrong with your old website design so that you can prioritize areas or pages during the redesign.


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