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Top Social Media Sites in China 2018

10 Most Popular Social Media Sites in China (2018 Updated)

The key thing every company must know in order to do business in China is that Western social media platforms like Facebook, YouTube, Twitter and so on are banned in China. In fact, Weibo, WeChat, Youku and more are the main social media channels in China.

Chinese people spend a good portion of their daily lives on social media sites. Therefore, understanding which social media platforms are growing in China will help your businesses reach out to your target audience and deliver the right products or services. Let’s check out this list of top 10 social media sites in 2017 below.

Table of content (Click to read)

  1. WeChat: All-in-on Social Media in China Read Now
  2. Sina Weibo: Twitter of China Read Now
  3. Tencent QQ: Popular Instant Messaging App Read Now
  4. Toudou Youku: Youtube of China Read Now
  5. Baidu Tieba: A Search Engine Forum Read Now
  6. Douban: Lifestyle Discussion Platform Read Now
  7. Zhihu: The Quora of China Read Now
  8. Meituan – Dianping: The Chinese Versions of Yelp Read Now
  9. Momo: Tinder of China Read Now
  10. Meipai: Chinese Instagram for Video Read Now

2018 Updates

Toutiao: The Hottest News & Information & Entertainment Platform Read Now

DouYin: Short-video Platform Trended at the Start of 2018 Read Now

KOL / influencers:

Beauty and Fashion KOL

Technology KOL

Travel KOL

Health and Fitness KOL

Blockchain and ICO KOL

Industry-specific Social Media Platforms

  1. Xueqiu: Equity & Finance Social Media Network Read Now
  2. Keep: Health and Fitness Community Read Now
  3. Mafengwo: Social Media for Travelling Read Now
  4. Xiaohongshu: Cross Boarder E-commerce for Females Read Now

If you are interested in any China marketing services, you can talk to our social media experts directly!

WeChat: All-in-one Social Media in China

What is WeChat?

WeChat is an all-in-one messaging app developed by Tencent, which also provides games, online shopping, and financial services. Users can get almost everything they need from their smartphone, and never have to leave the app. Therefore, it’s risen to become the most popular social media platform in China.

WeChat is far more than any of the Western messaging app because it is a mix of Whatsapp, Facebook, Instagram, and Skype. It also contains ten million third-party apps.

There are different types of accounts on WeChat. Personal accounts are used by individuals, while businesses can create official accounts to stay in contact with their customers and post promotional information.

To know how WeChat can help grow your business, please contact us and get more information! Moreover, WeChat allows one-to-one personalized interaction between brands and the users. Tencent used to have restrictions on advertising, but they now allow brands to advertise on WeChat with a banner ad, KOL advertisements, and Moments ads.

A Moments ad allows advertisers to advertise within the Moments section, as compared to Facebook’s news feed. Moments ad offers brands an easier and more affordable way to advertise on its app.

Related article The Best Guide to Chinese Consumer Behavior on WeChat

In addition, QR codes might be dying in the Western world, but they are still widely used in China. Mobile users often scan for promotion, passwords or to follow a brand. To gain more followers, QR codes are essential and provide a link from the online world to the physical world.

For more information about WeChat advertising, you can read our article WeChat Advertising 101: All You Need To Know.

Source :

Social Guideline 



Social & Digital in China 

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