How Often should I Update my Blog - The SEO Answer

How Often should I Update my Blog – The SEO Answer

Brands and bloggers with a site only ever have one dream – an explosion in their traffic. Everyone wants recognition and traffic as that is the first step to developing loyal customers.

After all, if you don’t attract an audience, there wouldn’t be any leads. And, no leads equate with no conversions that, in turn, chips in poor sales. Blogging can, however, turn your dream into reality.

It can bring in traffic to your site, provide fodder for social media content, boost your organic search engine ranking, and deliver several SEO benefits. Hard to believe? Shouldn’t be considering HubSpot reveals that 53% of the marketers appreciate blogging as their top content marketing priority.

Although the merits of blogging are countless, the real question is how can you tap into these benefits? Or, more specifically, how often should you blog?

How does blogging help you improve your SEO?

There are multiple ways how blogging boosts your search engine ranking. You need to keep in mind these chief factors though:

  • More chances of indexing

With every new post you publish, you get a chance to be indexed in the search engine for that specific keyword around which the content is made.

  • Increased dwell time

When you’re preparing content for a new blog post, you can always link older, relevant blog posts to it. This is what is known as internal linking and it keeps users for longer on your site, increasing their dwell time. A good example here is Blogging Wizard that internally links a lot of their posts.

  • Reduced bounce rate

When site visitors get more interesting content to read, they end up spending more time on your website instead of bouncing back from it. This lessens your bounce time, which is another factor that affects your ranking.

How often should you blog?

Search engine optimization (SEO) is all about prioritizing content that provides value to the readers. Put it in another way, blog posts that solve readers’ problem attract them to your site. As a result, the browser realizes your content’s worth and boosts your positioning in the search engine.

So, your focus should be on pleasing readers to please the search engine and reap SEO benefits. That’s what Buffer, a social media scheduling app, did as well. From 2011 to 2017, Buffer grew their audience from 0 to 1.5 million by blogging.

In their case study, they lay out how they did that with the chief emphasis on keyword research, talking about trending topics, content auditing, and headline testing. You can always employ the DIY approach to replicate substantial growth on your business blog. Or, you can let an SEO Company handle it for you.

To dissect Buffer’s case study though, note that the software company mentioned capitalizing trending topics. This eludes the need for regular blogging. The idea is to develop your reader’s anticipation.

If a visitor hops on to your site, he should instantly get an idea of how frequently there is no content in the blog section. This allows him to check back on your site, turning him into a loyal visitor.

However, if a person meets an infrequent timeline of blogging, say two blog posts in one month for two months and then none in the next month but three in the other month. In such an instance, a reader doesn’t know when to expect new content. Therefore, chances of him returning to your site go down.

When you fail to attract and retain an audience, the search engine does not give you the sweet fruit of ranking high in the Search Engine Results Pages (SERPs). Therefore, the first part of answer to how often to blog is blogging regularly, as HubSpot writes, “Blog early, blog often.”

Exactly how many blog posts should you publish?

Generally, if you look this question up, you’ll get different answers. It is best to stick to updating your blog regularly. With a new blog post, you have the opportunity to rank in the search engine, share new content on social media, and drive in more people to your site.

In other words, you have the chance to improve your SEO positioning. Hence, it makes sense to blog regularly so that you can drive in better traffic and enhance your ranking. Research agrees as it concludes that businesses that publish more than 16 blog posts in a month earned nearly 3.5 times more traffic as compared to companies that blogged 0-4 times in a month.

This makes sense as four posts translate into four times the indexing and inbound linking opportunity. However, with 16+ blog posts, you’ll be multiplying your odds of indexing and internal linking, which drives SEO in your favor.

A word of caution here: ensure that all of the blog posts that you publish showcase excellent quality. In the pursuit of publishing 16 blog posts per month, don’t compromise on the quality of your content.

Factors that determine the answer to this question

So, is 16 the magic number for blogging? Of course, it is a valuable figure to keep in mind. But you also need to pay attention to the industry you belong to as that plays a detrimental role in answering your question of, ‘how often should I update my blog?’

For example, if you are a Tech brand, then you need to update your blog at least thrice weekly because they is a lot of trending news in this industry.

However, if you are in the manufacturing industry, then you don’t need to jump onto daily blogging because they are not many industry-specific news or trending topics to cover. So, you can update your blog fortnightly or twice in a month. Make sure that you are consistent though, as that is what attracts and retains visitors.

In addition to the news and updates, keep an eye on what your competitors are doing as well. It is particularly important to track your competitors’ if they have a richer following than you do. Note how often they blog. If they are posting new content regularly, then you need to increase the number of blog posts you publish as well.

Bottom line

All in all, blogging is pretty beneficial for boosting your SEO positioning. Therefore, you need to blog consistently at a set regular pace. Look at what your competitors are doing and how often industry-specific news unfolds in your field to determine the exact number of blog posts that you need to publish.

Search Engine Marketing

Search Engine Marketing – Free Links Vs Paid Directories

The utilization of site indexes isn’t just well known, yet it is a unimaginably viable SEO instrument. These registries sort out and order monstrous arrangements of sites in exceptionally straightforward and applicable records. Despite the fact that a great many people today do all their looking with web search tools, these registries house such an immense measure of data and number of sites, they are gotten extremely well via internet searcher robots! Furthermore, that implies beneficial things for you!

Presently, the advantages to utilizing catalogs are clear. They enable your site to restore joins, increment page rank, acquire more traffic and increment your situations in web search tool results! Be that as it may, how would you know when these indexes merit paying for?

The primary thing you should know is the contrast between a free and paid catalog. Here is a separate of their disparities:

Free Directories:

o Will Increase one way interfaces, page positions, traffic, and so forth…

o Improve internet searcher positions

o Free registries are generally inadequately kept up and your connection can be lost in an ocean of sites.

o The less noticeable your connection is, the less traffic your site will get from it

o Generally low acknowledgment rate.

o Time expending

Paid Directories:

o Increase one way inks, page positions, traffic, and so forth..

o More traffic

o Professionally kept up and wealthy in substance

o Increased presentation to your site

o High acknowledgment rate

Presently, so, it doesn’t imply that free indexes are awful. It possibly implies that in the event that you use them, you ought to be particular with what ones you submit to. A considerable lot of the things I’m going to enlighten you regarding paid registries likewise seems to be valid with the expectation of complimentary ones.

Things To Look For And Avoid In A Paid Directory:

While thinking about paying for a connection in a catalog, you should initially take a gander at alternate locales in the class you’d submit. On the off chance that the registry flops any of the accompanying things recorded beneath, it serves little esteem and does not merit a paid accommodation:

  1. What is the nature of the destinations effectively recorded? A decent principle guideline is to never submit to a registry loaded up with destinations you would prefer not to be related with. On the off chance that alternate locales appear to be low in quality or appear spam filled, web crawlers may expect your webpage is much the same as theirs, giving you the contrary impact you are attempting to accomplish by submitting in any case.
  1. Take a gander at the subjects. Ensure that every one of the connections recorded on a page in some random class are identified with that classification. A registry that bumps random locales together seem like ‘connect ranches’ to web search tools and can hurt your website. What you need to see is that all connections are applicable, incorporating any connections put in the header, footer, or edges of the fundamental substance.
  1. Check for content significance. Web crawlers just love when connect content and portrayal is in direct relationship to the subject of the page being connected to. You need to see interface message that is clear and enables you to effortlessly tell what that site’s topic is.
  1. See on the off chance that you can discover any locales of ‘Specialist’ recorded in the registry. These are destinations that have a page rank of 7 or higher. They are expansive and exceptionally enlightening destinations for the most part for vast organizations or colleges. These destinations convey a more noteworthy load with web search tools. In the event that you discover any destinations like this recorded, is a decent sign that the editors are extremely looking to just include the best sites with supportive and significant substance to the registry.

A Few Tips in Closing:

o If you discover registries that meet all requirements for a few yet not the majority of the above recorded things, it doesn’t mean they are not worth your time. In the event that they appear to have applicable and quality sites recorded yet you can’t discover an ‘expert’ site, they can at present merit your accommodation. A couple somewhat bring down quality connections are alright!

o The key is to ensure you are getting what you pay for (in the event that you are in reality paying.) A site that charges a couple of dollars to submit is just about constantly justified, despite all the trouble as long as they seem to have quality data and a class that meets your requirements.

o Some locales charge as much as $50, $100, or more per accommodation. Try not to squander your cash on a costly registry except if they hit the majority of the above recorded things and abandon you exceptionally inspired.

o When utilizing free indexes, remember they won’t be as perfect and compelling as a paid catalog. It might take a few free index postings to get indistinguishable impact from one paid posting. Yet, on the off chance that you have room schedule-wise and commitment, there still are some tolerable free indexes to be found.

7 Questions to ask from your SEO Expert before you handover your SEO to them

7 Questions to ask from your SEO Expert before you handover your SEO to them

If your business is not ranking high on the search engine results pages (SERP), you should start looking for an SEO expert to boost your ranking. 93% of all the traffic comes from search engines. About 75%, does not even click past the first page of the browser’s results.

This makes it clear that your business needs to rank high to drive in potential customers and sales. In other words, better search engine visibility is crucial for improved website traffic, which results in enhanced brand awareness.

This subsequently leads to higher sales and profits. However, you need a search engine optimization (SEO) professional to help your business position in the higher ranks of the browser.

In this regard, here are 7 questions that you can ask the expert who you are going to hire:

  1. How often will the SEO expert update you?

Communication is the key to successful business work. So, you need to discuss the preferred communication channel with the SEO person before you hand over the work to them. You will have to be in constant touch with them. This is necessary for any changes that the professional requires to be made in your business for improving your ranking.

It is a red flag if your SEO consultant does not require any website changes from your end. This is because on-page SEO is as essential as off-page SEO. Besides, ask the professional about how often they would give you updates on the work done on your website.

In typical cases, an SEO Expert sends monthly reports about the progress of your website. However, some may send you weekly updates. In sum, you need to discuss the communication channel as well as the frequency of updates in advance.

  1. What website changes will they require?

Building on one of the points mentioned above, SEO generally requires an extensive number of changes to your business web page coding. For instance, consultants may beef up on-page keywords on your website or change your site’s navigation, and so on.

It is essential that you know how the consultant aims to proceed with that and what adjustments will be made. You would also want the SEO maven to ask for your permission before they tweak the website coding. It is best to share this with them before handing the work.

  1. How will they rank your business page in the browser?

SEO is a complicated territory to wade into. On top of that, it is pretty unpredictable owing to the changing Google algorithms. However, that does not mean that an SEO consultant does not have a plan on the ready. To this end, you need to inquire about their ranking strategy for your business.

Steer clear of consultants who won’t talk about their methods freely. They are likely going to use spam practices. Additionally, ask about the on-page optimization process that the SEO expert will follow. Don’t forget to make sure that the consultant gives you an initial technical review of your site. This should tell you about broken links, error pages, and why your site is ranking low.

  1. Can they provide referrals and reviews?

Fan and Fuel reports that 94% of the customers read online reviews. Moreover, 84% trust these reviews as much as they trust a friend’s recommendation. So, it makes sense that you feel comforted by what other people have to say about the SEO consultant that you are planning to work with.

Moreover, reviews provide social proof of the consultant’s work. Referrals show that the work is so good that folks are ready to refer the services to others. Thus, another important question to ask the consultant is about the availability of testimonials, referrals, and reviews of their service.

A good SEO specialist will never hesitate in sharing reviews of their service with you. This is because most of their clients will be talking positively about them as compared to scams who only have a fraudulent record to share.

  1. Do they stick to the webmaster best practices?

It is really important that you ask the ranking specialist about their work practices. It is crucial that they adhere to webmaster best practices posted by Google. These prohibit producing spam content and adding bogus hidden links and text to it.

There is no reason to work with a consultant who does not follow these guidelines as hiring such a person would only result in your loss. A website that does not follow the guidelines set by the search engine, ranks very low on Google in the long haul. In worst cases, Google can ban such a site from the search results.

  1. Can they guarantee number one ranking on the search engine?

You need to be cautious about working with a consultant who replies with a ‘yes’ to this question. In fact, experts suggest that you shouldn’t work with such people at all. Chances are that the specialist claims that they have some insider connections with Google, Bing or Yahoo.

This is a sign of trouble. Nobody can control website rankings besides the browser giants. On top of that, SEO is unpredictable as the algorithms keep changing constantly. Therefore, an SEO consultant might give you a loose idea of how the ranking plan will proceed and how to get better positioning.  But they can’t guarantee the first position.

  1. Are they experienced in improving local SEO?

46% of all the search queries typed on Google seek local information. This means that you can easily come into your target audience’s view if your business is ranking high. Hence, local SEO is crucial for companies that are serving in a certain area.

This is why you should ask your consultant about their knowledge and expertise in local SEO. A specialist should be able to optimize your site for local SEO. This makes it appears in the SERPs as soon as someone searches for the relevant keywords.

Summing up

In sum, there is a lot that you need to discuss with an SEO maven before you give them charge of your business’s browser ranking work. These questions will also help you weed out the spam from the expert. Besides these, make sure that you discuss the contract and pricing in advance. This will ensure that everything is sorted before the work proceeds.

 

5 Strong Reasons to Prefer SEO for Every Business Size in Priority

Effective marketing without digital modes of communication is not possible in this era because of several reasons. Digital media is undoubtedly much better than print media from the perspectives of reachability, effectiveness and customizability. There are online marketing companies that take responsibility for promoting different levels of businesses according to the requirement. Each business has a unique specification, thus; the strategy also must be distinctive. However, some basic, as well as essential marketing techniques, are applicable to every kind and size of business. Search Engine Optimization is among the essential digital marketing strategies that every business require. If you have an online portal of business, it is important to maintain its outreach to all potential customers. The SEO services help in promoting the website is the most ethical way. Read the below article to know its significance.

Continue reading “5 Strong Reasons to Prefer SEO for Every Business Size in Priority”

A Brief History of Blogging

A Brief History of Blogging

Nowadays, we cannot think about the internet and online culture without mentioning blogging and bloggers. Almost everyone reads blogs, and it does not matter whether we are speaking about topic-based blogs, traditional news media, or something related to a specific industry or entertainment.

However, throughout history, it was not always like that, and you should understand that blogs have a short history that could be compared with Internet history. Of course, vlogging is another way of sharing information by creating videos.

If you want to learn the difference between blogging vs vlogging, you should check this link and that way you will be able to determine which type of content promotion is the best for your specific requirements.

Have in mind that only in the past decade blogs have become an essential part of the online structure.

The Beginnings

Justin Hall was the first person who created a blog called Links.net, while he was a student at Swarthmore College in 1994. Back in the day, it was a personal homepage and not blog. This particular term was coined in 1997 as the weblog, as the creation of Jorn Barger.

He used the term to describe the process of logging the web. Afterward, it was shortened to blog in 1999 by Peter Merholz, and five years later, it became the word of the year.

Original blogs were manually updated and linked from a central archive or home page. However, that was not efficient especially if you did not know the programming, which means that only people who were programmers could create custom blogging platforms.

After a while, a few different platforms entered the market such as LiveJournal and the platform called Blogger started by Meg Hourihan and Even Williams at Pyra Labs. They were responsible for boosting the blogging idea into the mainstream.

The Growth Period

During the early years in new millennia, the growth of blogs increased gradually. For instance, in 1999 there were only 23 blogs on the web, while in 2006 there were 50 million blogs. Political blogs were favorite among people, and some candidates created using this particular form such as Wesley Clark and Howard Dean.

One significant event was responsible for the popularity of blogging, and that was when bloggers commented Trent Lott and Senator Storm Thurmond. During this particular race, Thurmond was a supporter of segregation, and mainstream media did not pick the implications, but bloggers were the ones who created a story that became viral afterward.

On the other hand, in-depth topics also became more and more popular during this particular time, and they entered into a comprehensive analysis of pop culture and news, and they commented directly what media was reporting.

In 2001, the interest in blogging reached the point where people decided to create guidelines and how to articles that had the idea to help people achieve their goals. At the same time, Meta blogs became prominent also, because they allowed people that want to become bloggers to learn how to do it and how to be successful with ease.

Some favorite blogs were Dooce, Boing Boing, Gawker, Gizmodo, Huffington Post, and Wonkette. For instance, the moment when Jason Calacanis sold Weblogs, Inc. To AOL for $25 million, it was the moment when people understood that blogs are important and vital to both the economy and our lifestyle. Click here if you wish to learn more about blogging and its history.

2003 was the year when WordPress started, as well as TypePad that used a movable type of creating blogs. At the same time, Technorati was the first blog search engine and audio blogger the first podcasting service. In the next year, YouTube entered the market, and that was the moment when video blogs or vlogs became popular too.

AdSense entered the market in 2003 as the advertising platform, and that was the first ad network that provided the ability for bloggers to earn more money. That moment allowed bloggers to start earning by writing about something.

As soon as the money entered the market, the number of blogs skyrocketed, and bloggers such as John Chow and Darren Rowse made sufficient amount of money by explaining to other people how they can turn to blog into a career.

Moreover, the rest is history.