SEO The Essential Aspect of Successful Digital Marketing Campaign – In a Nutshell August 29, 2017/ By:sandeep malik/ No Comments The competition is getting tougher with time. The major search engines like Yahoo and Google have now stringent guidelines regarding website rankings. If you intend to run a successful online business, get the services of a digital marketing agency. Know SEO basics – On-page and off-page In case you have come to these terms but do not know what it is, take a look: As mentioned above, content is crucial, the king. On-page is all about text, what people read on the website, blogs and online content. Companies offering genuine SEO services implement strategies to increase the searchability, visibility and popularity of your website. On-page is probably the most effective process for improved rankings and successful online marketing campaign. Off page, optimization is a very important element for optimizing the web pages outside the website by back links and implementing modern link building methods. Article marketing A lot of old techniques have become ineffective like reciprocal links, meta-tags but article submission has become a must. Quality article submission is now the best method to get links and increase the popularity of your website. There are so many aspects of search engine optimization. But if you are looking for an affordable yet effective method to reach to the first page, article submission is the key. Do you know how this article marketing works? Each time a link to your site is published on any other site; your business tends to get more popularity on the search engines. This process is known as backlinking. After every article submission to a directory, you can have an informative resource box that states about your product or services along with the backlink to your site. Sounds impressive? Companies offering affordable SEO services are experts in offering such services. If quality articles are published a number of times, you can see the ranking shooting up like a rocket. The position of your article decides the effectiveness. You need to hire a professional SEO team; they know the tips and tricks which you don’t. Learning SEO might sound simple but implementation requires immense expertise and updated knowledge. Keywords – the heart of SEO Choosing relevant keywords is a vital part of SEO and article marketing. Most primarily, your articles should be found easily in the directories. If articles or blogs with relevant keywords are shown on the first page, your business or service gets exposure. There are digital marketing companies that have a strong content writing team. These experts can weave useful articles maintaining the right keyword density. Top notch content is king. You must have articles that people take interest in reading, articles that search engines love to crawl. Maintaining 2% keyword density is just perfect. Search Engine Optimization is a wide term and there are sub-terms like on-page, off-page and social media marketing. All of these together can render a successful online business. Instead of hiring unreliable freelancers, it’s best to hire a company to whom you outsource your work and remain sorted. Social media marketing The present time demands active social media marketing, a strong social media presence is imperative. Customers are continuously using social networks like Facebook, LinkedIn, Twitter, Google + etc. To succeed in your online business, it’s important to gain attention and traffic through social media. Experienced digital marketing companies use effective tools and genuine content to run successful social media campaigns. PPC PPC stands for Pay-Per-Click. It’s an internet marketing model that allows advertisers to pay a fee every time an advertisement is clicked. Advertisers who create targeted PPC campaigns are highly rewarded. If you are ready for some more investment and need quicker outcomes, opt for PPC services. Now that you know about the effective ingredients of SEO, get in touch with the internet marketing experts today. Top3positions is an India-based digital marketing company offering affordable SEO services to global clients. We are here to offer a complete range of services including of off-page, on-page SEO and ppc services as well.