How Often should I Update my Blog - The SEO Answer

How Often should I Update my Blog – The SEO Answer

Brands and bloggers with a site only ever have one dream – an explosion in their traffic. Everyone wants recognition and traffic as that is the first step to developing loyal customers.

After all, if you don’t attract an audience, there wouldn’t be any leads. And, no leads equate with no conversions that, in turn, chips in poor sales. Blogging can, however, turn your dream into reality.

It can bring in traffic to your site, provide fodder for social media content, boost your organic search engine ranking, and deliver several SEO benefits. Hard to believe? Shouldn’t be considering HubSpot reveals that 53% of the marketers appreciate blogging as their top content marketing priority.

Although the merits of blogging are countless, the real question is how can you tap into these benefits? Or, more specifically, how often should you blog?

How does blogging help you improve your SEO?

There are multiple ways how blogging boosts your search engine ranking. You need to keep in mind these chief factors though:

  • More chances of indexing

With every new post you publish, you get a chance to be indexed in the search engine for that specific keyword around which the content is made.

  • Increased dwell time

When you’re preparing content for a new blog post, you can always link older, relevant blog posts to it. This is what is known as internal linking and it keeps users for longer on your site, increasing their dwell time. A good example here is Blogging Wizard that internally links a lot of their posts.

  • Reduced bounce rate

When site visitors get more interesting content to read, they end up spending more time on your website instead of bouncing back from it. This lessens your bounce time, which is another factor that affects your ranking.

How often should you blog?

Search engine optimization (SEO) is all about prioritizing content that provides value to the readers. Put it in another way, blog posts that solve readers’ problem attract them to your site. As a result, the browser realizes your content’s worth and boosts your positioning in the search engine.

So, your focus should be on pleasing readers to please the search engine and reap SEO benefits. That’s what Buffer, a social media scheduling app, did as well. From 2011 to 2017, Buffer grew their audience from 0 to 1.5 million by blogging.

In their case study, they lay out how they did that with the chief emphasis on keyword research, talking about trending topics, content auditing, and headline testing. You can always employ the DIY approach to replicate substantial growth on your business blog. Or, you can let an SEO Company handle it for you.

To dissect Buffer’s case study though, note that the software company mentioned capitalizing trending topics. This eludes the need for regular blogging. The idea is to develop your reader’s anticipation.

If a visitor hops on to your site, he should instantly get an idea of how frequently there is no content in the blog section. This allows him to check back on your site, turning him into a loyal visitor.

However, if a person meets an infrequent timeline of blogging, say two blog posts in one month for two months and then none in the next month but three in the other month. In such an instance, a reader doesn’t know when to expect new content. Therefore, chances of him returning to your site go down.

When you fail to attract and retain an audience, the search engine does not give you the sweet fruit of ranking high in the Search Engine Results Pages (SERPs). Therefore, the first part of answer to how often to blog is blogging regularly, as HubSpot writes, “Blog early, blog often.”

Exactly how many blog posts should you publish?

Generally, if you look this question up, you’ll get different answers. It is best to stick to updating your blog regularly. With a new blog post, you have the opportunity to rank in the search engine, share new content on social media, and drive in more people to your site.

In other words, you have the chance to improve your SEO positioning. Hence, it makes sense to blog regularly so that you can drive in better traffic and enhance your ranking. Research agrees as it concludes that businesses that publish more than 16 blog posts in a month earned nearly 3.5 times more traffic as compared to companies that blogged 0-4 times in a month.

This makes sense as four posts translate into four times the indexing and inbound linking opportunity. However, with 16+ blog posts, you’ll be multiplying your odds of indexing and internal linking, which drives SEO in your favor.

A word of caution here: ensure that all of the blog posts that you publish showcase excellent quality. In the pursuit of publishing 16 blog posts per month, don’t compromise on the quality of your content.

Factors that determine the answer to this question

So, is 16 the magic number for blogging? Of course, it is a valuable figure to keep in mind. But you also need to pay attention to the industry you belong to as that plays a detrimental role in answering your question of, ‘how often should I update my blog?’

For example, if you are a Tech brand, then you need to update your blog at least thrice weekly because they is a lot of trending news in this industry.

However, if you are in the manufacturing industry, then you don’t need to jump onto daily blogging because they are not many industry-specific news or trending topics to cover. So, you can update your blog fortnightly or twice in a month. Make sure that you are consistent though, as that is what attracts and retains visitors.

In addition to the news and updates, keep an eye on what your competitors are doing as well. It is particularly important to track your competitors’ if they have a richer following than you do. Note how often they blog. If they are posting new content regularly, then you need to increase the number of blog posts you publish as well.

Bottom line

All in all, blogging is pretty beneficial for boosting your SEO positioning. Therefore, you need to blog consistently at a set regular pace. Look at what your competitors are doing and how often industry-specific news unfolds in your field to determine the exact number of blog posts that you need to publish.


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