SEO How Small Business Can Use Instagram to Grow Their Email Lists April 9, 2018/ By:jake/ No Comments If you have a small business, you must be on the constant lookout for new ways to expand your list of potential customers. However, for the sales conversions to happen online your website needs to have visitors and it can be a really difficult job to make your website visible to the right audiences and persuade them to visit it. Instagram – An Attractive Hunting Ground for Leads Instagram is the perfect social media platform to target potential customers. After all, it has nothing less than 800 million monthly active customers, a majority of whom are actively following at least one business. Further, blessed with followers that are overwhelmingly young and eager to learn about new things, it has an engagement rate that is 58 times more than that of Facebook. Unfortunately, Instagram does not make e-commerce simple being a closed system that allows you to insert just a single link in your bio section. This effectively means that it can be hard to persuade Instagram users to leave the app and go to your website to learn more and make a purchase. This is where you can turn to email marketing to ensure that you can send the interested users messages about products and services they are interested in. Building Your Instagram Audience Even before you think about making your Instagram followers sign up on your email newsletter, you will need to have a really vibrant and large group of followers who are aware of your brand and engaged with it. You can make this happen with a deliberate content marketing campaign that is designed to share content that is visually relevant, interesting, and adds value to your Instagram followers. You may need to even buy real Instagram likes in the initial stages of building your Instagram following. Because of the huge volume of uploads on Instagram daily, it can be quite difficult for your followers to see your content. You need to make your posts identifiable by lending them your brand characteristics; package the posts in the same colors as your brand and make them look distinctive. Further, you should try and post consistently at the times that your target audience is most active on Instagram. Of course, needless to say, your campaign will work better if you have identified your target audience and your posts cater to their preferences and needs rather than trying to mean something to everyone. Conclusion Since Instagram allows you to have only a single website link, you need to promote your email subscription opportunity in your posts that have powerful CTAs prompting followers to visit the link in the bio section. Encourage conversions by promising free gifts that can be delivered along with a welcome note in the first email you send them. These freebies could be anything that has value to them; e-books, courses, samples, opportunities to win attractive prizes, etc. Once they have subscribed to the email, you should send them interesting and relevant communication with attractive visuals customized to their profiles to encourage them to make purchases on your website.