Tips on making your website load faster

Tips on making your website load faster

Are you having trouble with making your website load faster? It is time you work on it because one second delay in your website’s load time can result in 16 percent decrease in customer satisfaction, 11 percent reduction in page views and 7 percent loss in conversation. 47 percent of the visitors expect a website to load in 2 seconds or less otherwise, they will just abandon your page and then you will have to work on website lead generation all over again.

Google takes into account the speed of your website when it is ranking sites so if your website loads slow, you are not just losing visitors but also your search engine ranking. Hence why it is extremely crucial to improve this problem. Perhaps, these tips might help:

Reduce the sizes of the images

61 percent of the weight of a page depends on the images used. It is important to have high-quality images on your website but this could also mean they have a huge size. It is better to use new image formats like Jpeg XR or WebP to reduce the weight of the image without reducing its quality.

Evaluate your plugins

You can bring new features and functionality to your website with plugins but more plugins mean your website is going to take more time to load. You may also be using outdated plugins that are affecting the performance of your website. It is time you reevaluate the plugins that are currently on your website and remove the ones that offer duplicate functionality. This will drastically boost the speed and performance of your site.

Use compression

You can always use compression tools for reducing the number of bytes a page on your website is sending over the network. For instance, GZIP is great compression algo. All you have to do is optimize the content on your site for compression by creating consistency across the code and you are done.

Get rid of excessive ads

Even the ads on your website can be affecting its performance. Make sure the ads on your site are relevant and they are not affecting user experience in any way.

Enable cache

Cache speeds up the page loading and reduces the server lag. It also saves the number of requests sent to the server. If you haven’t enabled cache, do it today.

Check your hosting plan

Everything about your website might be great but if the hosting is not good, then you will never be able to reach out to your customers. Check how fast your server can retrieve the DNS. Know all the metrics so that you can discover issues with your server. If you are on shared hosting, get rid of it and use dedicated hosting. It will save you from a lot of trouble.

Make all the necessary changes to your website and then check its loading speed. Have your IT team evaluate everything on your website. You wouldn’t want to miss out on prospects because of little mistakes.

 

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